New arrivals and new markdowns

About us


Santa Monica Pier, California

Inspired by California living and our own views of the world, D.N.A. Couture is a women’s and men’s boutique offering exclusive clothing and accessories that are fit for everything from day outings to evening wear.

D.N.A. Couture is dedicated to providing a personal, all-in-one shopping experience. Whether you want to add a few new pieces to your everyday wardrobe or you’re looking for the perfect dress for a special occasion, we’ll help you find what you’re looking for at our one stop shop.

We value the time spent with each client so we can make sure your look is styled from head to toe. Every piece is handpicked by our store and tailored to your needs to ensure you feel and look your best no matter where your outfit takes you. Didn’t find exactly what you were looking for? We will happily make a custom order to better fit your needs.

Come see us in person to experience a personalized, custom shopping experience, or visit us at D.N.A. Couture Boutique to shop our exclusive online items.